http://darrenherman.disqus.com/enFri, 11 Sep 2009 10:20:21 -0000http://www.darrenherman.com/2009/09/07/sports-digital-media-done-well/#comment-16420124<p>Darren - good catch. I actually wrote on my blog that IBM may be the best integrated sports sponsor, as they do a fantastic job of building a platform that showcases their services and products, while adding tremendous media value to the various sports properties they work, in this case the USTA. The iPhone app is a great example, the stats and scoring system, and the website - all well done. They did an equally good job, though without as much depth, on the USGA digital platform and with Wimbledon. </p>mjsennoFri, 11 Sep 2009 10:20:21 -0000