DISQUS

Darren Herman - Marketing, Media and Technology Conversations: Sports & Digital Media Done Well

  • mjsenno · 3 months ago
    Darren - good catch. I actually wrote on my blog that IBM may be the best integrated sports sponsor, as they do a fantastic job of building a platform that showcases their services and products, while adding tremendous media value to the various sports properties they work, in this case the USTA. The iPhone app is a great example, the stats and scoring system, and the website - all well done. They did an equally good job, though without as much depth, on the USGA digital platform and with Wimbledon.