Darren Herman - Marketing, Media and Technology Conversations - Latest Comments in Small Focus Group on Digital but Interesting Nonetheless

Re: Small Focus Group on Digital but Interesting Nonetheless

senithomas — Mon, 02 Nov 2009 13:55:46 -0000

One point to consider though is that dorms weren't tracked by Nielsen until recently and the sample is still very small. Therefore they aren't really represented in terms of the viewing audience so no one is really "paying" for them anyway. Thus, the networks are better off having them view on Hulu/Their site where they make some $ off of them vs. an audience that isnt really counted and therefore cant be monetized through TV. IPTV changes the scenario of course.

Re: Small Focus Group on Digital but Interesting Nonetheless

fendien — Mon, 02 Nov 2009 12:46:17 -0000

although in many dorms you may not find cable, once students move off campus you'd be hard pressed to find people without cable. just something to consider, that its more of a "new to college and living in the dorms with whatever they give me" sort of thing, versus having the opportunity to get cable and instead using hulu/boxee.

Re: Small Focus Group on Digital but Interesting Nonetheless

the2noelle — Sun, 01 Nov 2009 21:20:55 -0000

We discussed the same thing at the Trend School I went to last week with a panel of 8 18-23 year olds. Interestingly many of them talked of Hulu on the level of appointment viewing for shows that they had missed or that they normally didn't watch but friends would talk about... Most still found TV valuable to "zone out" in front of and/or for tv viewing that required 'real time" like sports.

What popped in my head was not that the cable box was obsolete but with Hulu and other web based content, that there is really no longer a reason for products like TiVo or DVRs...