Book was the main focus of our MBA data mining class. Mind-boggling some of the things that can be done with the numbers. Even crazier with regards to Harrah's, is that their profit margin was something surprisingly low like 2%. I've been to Vegas many times, and it looks like more than 2%. However, I guess it depends where that 2% is coming from. Really brings into perspective how much cash they're dealing with on a daily basis.
Anyway, that book is full of nuggets.
dherman76
· 3 months ago
So far, I find the book extremely fascinating. Loving many of the charts.
simonbigpicture
· 3 months ago
it's an excellent book - should be required reading for all the agency people who tell me data is really important - but appear to have no clue how to take advantage
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Anyway, that book is full of nuggets.