Darren Herman - Marketing, Media and Technology Conversations - Latest Comments in POV: Viral Videos For Brands

Re: POV: Viral Videos For Brands

Thomas Marriott — Sat, 05 Sep 2009 16:27:31 -0000

completely agreed. this is how you do viral videos, entertaining & effective:

http://www.youtube.com/watc...

Re: POV: Viral Videos For Brands

senithomas — Thu, 13 Aug 2009 14:08:56 -0000

Strangest new viral akin to the Raybans video:

Guys catching a MSI laptop....... in their butt crack........

http://www.youtube.com/watc...

Re: POV: Viral Videos For Brands

micawave — Thu, 13 Aug 2009 11:01:34 -0000

Word. I saw this video and thought the same thing. It's always nice to be able to show the boss that your 'viral' video got X number of views on YouTube. However, there is no way to determine if this raises brand awareness outside of us marketing professionals who actually pay attention to who makes them.

At this point most, of these internet cluttering videos are put out there not to set the world on fire, but simply to let someone check off a box on their list of must-have tactics. How do you handle clients who have this on their check list?

The myth of viral media was a hot topic at last years Futures of Entertainment conference http://publicaddress.typepa...

Re: POV: Viral Videos For Brands

senithomas — Thu, 13 Aug 2009 09:56:23 -0000

THANK YOU!

If I hear another client ask for a viral video I might just jump.

Although viral models like Zadby are interesting and appease the client requests while covering your butt, they still do nothing for promoting the core brand.

Re: POV: Viral Videos For Brands

Matthew Rosenberg — Wed, 12 Aug 2009 23:05:59 -0000

I agree as well. I saw that video and thought it was pretty amazing. It took a ton of research to figure out it had anything to do with Microsoft. Most of the embeds I have seen for that video do not even include the site link back.

I think the key is to contribute to the experience a user has on the internet. Wouldn't be more interesting if Microsoft made a site that showcased videos its staff loved? Then people could say, man those people at Microsoft are awesome - they are just like me. They must make products for people just like me.

Its all about the organic experience, and enhancing it.

Re: POV: Viral Videos For Brands

Lee F — Wed, 12 Aug 2009 22:21:37 -0000

Agreed. Entertaining does NOT mean Effective.

Re: POV: Viral Videos For Brands

Lee F — Wed, 12 Aug 2009 22:20:42 -0000

Agreed. Entertaining does mean Effective.