DISQUS

scotthoffman · 2 months ago

David had a great presentation...and I couldn't resist putting it up on www.cliqology.com as well. I enjoyed the way he showed real disruption in big brand marketing.

Ian Fitzpatrick · 2 months ago

This is really great, Darren. The notion of confusing 'growth' with 'growing up' is really powerful.

janzlotnick · 2 months ago

thanks, Darren...i can see where, in a live presentation, the reiteration of some areas would help audience/discussion...i like david's notion of social media being utterly redundant...and the peeling away of layers of nomenclature to get to "people expressing themselves" ...and btw, ha! made me think, would love to see a link from social mentions of content to a graphic of current sales-downloads-awareness of that content (e.g. you see on a tweet or blog or wherever the text "dr strangelove," click it and link to graphic showing span of activity on different metrics; we get a glimpse of this when we're reading something about "Where the Wild Things Are" and then, along the way, we jump to nyt bestseller list showing sudden burst of sales... -- jan zlotnick @janzlotnick