Darren Herman - Marketing, Media and Technology Conversations - Latest Comments in Fashion 2.0 & the consuMEr in the MEconomy

Re: Fashion 2.0 & the consuMEr in the MEconomy

hawaiijobs14 — Wed, 02 Dec 2009 15:14:37 -0000

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Re: Fashion 2.0 & the consuMEr in the MEconomy

David — Wed, 19 Aug 2009 16:51:26 -0000

Darren, how was the suit? Does it fit well?

Re: Fashion 2.0 & the consuMEr in the MEconomy

Darren Herman — Tue, 28 Jul 2009 13:47:50 -0000

Good luck tonight presenting! Looking forward to it.

Re: Fashion 2.0 & the consuMEr in the MEconomy

dmreinke — Tue, 28 Jul 2009 12:52:09 -0000

Looking forward to Fashion 2.0 Meetup tonight and hearing from some great companies. I'll be sharing about StyleHop.

Darren, the NYC Fashion 2.0 community needs to be talking more about how to leverage new technology to get the consumer more involved in fashion. The history of fashion is that consumers don't play a role....they are just passively told what to wear. but the democratization of fashion is happening with or without fashion companies consent. The best companies new and old will be those that get on the edge in terms of pulling consumers into their companies to help guide and direct design, merchandising and marketing. Because the big fashion companies are not innovators and tend to sit on their hands when it comes to leveraging new technologies, the opportunities for emerging companies in this space is huge.

Re: Fashion 2.0 & the consuMEr in the MEconomy

Jim — Mon, 27 Jul 2009 18:57:37 -0000

Check out http://www.englishcut.com/. This guy is a Savile Row tailor who set up his own operation in Northern England. His blog gives you some insight into the dynamics of custom tailoring.

Measurement, cloth and style selection are obviously only a small part of the tailoring value chain so I am not sure to what extent an online tailoring service can really drive value and differentiation at the lower price points. At the lower end of the price scale ($400-$600/suit) you probably won't see a lot of differentiation between made-to-measure at that price point and off the peg tailoring. As price increases you are typically paying more for better fabric, stitching, custom fit features and sewn linings (versus factory glued). So at higher price points the convenience of meaurement is only a small part of the equation. There is also a clear product distinction between "made-to-measure" and "custom".

I think there is a massive gap in the US market between cheap made to measure and high end Savile Row level quality custom. There is room to deliver better quality and personalization but I think you have to look at the entire value chain.

My grandfather was a master tailor in England. Happy to discuss the 'sartorial' and business aspects of custom tailoring with you.

Re: Fashion 2.0 & the consuMEr in the MEconomy

Darren Herman — Mon, 27 Jul 2009 15:16:13 -0000

Thanks for reaching out! Feel free to syndicate this post.

Re: Fashion 2.0 & the consuMEr in the MEconomy

Fashion Perpetrator — Mon, 27 Jul 2009 13:22:45 -0000

Hello Darren,

I have a fashion blog (fashionperpetrator.com) and I would love to have you as a guest blogger telling my readers about your experience with receving your suits from mysuit.com. Please let me know if you are interested (I can also just "syndicate" the content you write for your own blog and add traked links...let me know what you think.

best, The Fashion Perpetrator