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I have a fashion blog (fashionperpetrator.com) and I would love to have you as a guest blogger telling my readers about your experience with receving your suits from mysuit.com. Please let me know if you are interested (I can also just "syndicate" the content you write for your own blog and add traked links...let me know what you think.
best, The Fashion Perpetrator
Measurement, cloth and style selection are obviously only a small part of the tailoring value chain so I am not sure to what extent an online tailoring service can really drive value and differentiation at the lower price points. At the lower end of the price scale ($400-$600/suit) you probably won't see a lot of differentiation between made-to-measure at that price point and off the peg tailoring. As price increases you are typically paying more for better fabric, stitching, custom fit features and sewn linings (versus factory glued). So at higher price points the convenience of meaurement is only a small part of the equation. There is also a clear product distinction between "made-to-measure" and "custom".
I think there is a massive gap in the US market between cheap made to measure and high end Savile Row level quality custom. There is room to deliver better quality and personalization but I think you have to look at the entire value chain.
My grandfather was a master tailor in England. Happy to discuss the 'sartorial' and business aspects of custom tailoring with you.
Darren, the NYC Fashion 2.0 community needs to be talking more about how to leverage new technology to get the consumer more involved in fashion. The history of fashion is that consumers don't play a role....they are just passively told what to wear. but the democratization of fashion is happening with or without fashion companies consent. The best companies new and old will be those that get on the edge in terms of pulling consumers into their companies to help guide and direct design, merchandising and marketing. Because the big fashion companies are not innovators and tend to sit on their hands when it comes to leveraging new technologies, the opportunities for emerging companies in this space is huge.
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