Food for thought is the best way to put this. I particularly like the fact that you gave no answers, only prompts. There are calls to action but not orders. Like. This thinking must be applied. Sadly, it will go on ignored by many. of course, therein lies the opportunity for the rest of us...or as I like to say, everything is arbitrage at some point in its life cycle
Andrew Eifler
· 8 months ago
I really like the tension between individuals as brands and (capital B) Brands as brands. I suppose in an absolute sense you could look at social networking platforms (e.g. Facebook) as a place where individuals seek out "brands" (either other individuals or Brands) that are relevant to them. Friends are relevant to us for obvious reasons - they know us, they interact with us. The question is now, is there a way that (capital B) Brands can be more relevant to us and become more like friends?
Coincidentally, a few weeks back, Facebook made their Brand pages look much more like profile pages.
Seni Thomas
· 8 months ago
Decent "yellow paper" by DDB on building a new position called the "Chief Community Officer"
Pretty basic, but the main point is that if there isn't C-level ( or equivalent level) representation and accountability around all the elements you discussed the system can never work as right now the silos that 'social media' encompasses are many times at odds with each other.
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Coincidentally, a few weeks back, Facebook made their Brand pages look much more like profile pages.
Pretty basic, but the main point is that if there isn't C-level ( or equivalent level) representation and accountability around all the elements you discussed the system can never work as right now the silos that 'social media' encompasses are many times at odds with each other.
http://www.ddb.com/pdf/yellowpapers/DDB_YP_CCO_...
Emma